Coinbase splashes $25M to revive a podcast from the last bull run

Coinbase has spent $25 million to acquire and burn a non-fungible token (NFT) that controls the revival of the once-popular crypto podcast, UpOnly. Coinbase CEO Brian Armstrong confirmed the purchase, which was executed by sending $25 million USDC to the wallet of podcast host Jordan Fish, known as 'Cobie.' The original UpOnly podcast was a staple during the 2021 bull market and was notably sponsored by FTX before its collapse. The power to restart the show was encoded in the NFT, which Cobie minted, noting that the highest bid previously was only around $18,500, suggesting Coinbase vastly overpaid. Following the news, Cobie joked about renaming the show "Unc Only" and getting cosmetic surgery. The announcement also triggered significant volatility in related memecoins, with the UPONLY memecoin on Coinbase's Base network skyrocketing over 7,900% before crashing.

(Source：Cointelegraph)