Dogecoin’s House of Doge bets on Italian soccer underdog
House of Doge acquired a majority stake in struggling Italian soccer team US Triestina Calcio 1918 to integrate crypto payments and boost Dogecoin utility.Summary
The Dogecoin Foundation's commercial arm, House of Doge, in partnership with Brag House Holdings, Inc., has become the largest equity holder in US Triestina Calcio 1918, a historic but struggling Italian professional football team currently in Serie C.
This investment is part of House of Doge's mission to support projects with community and cultural relevance, marking its most significant step into European football. The infusion of fresh capital aims to develop the club's operations and community initiatives, while also introducing crypto integrations, such as enabling Dogecoin payments for tickets, concessions, and merchandise at home fixtures. The objective is to modernize the match-day experience, enhance the club's financial resilience, and increase utility for Dogecoin.
US Triestina Calcio 1918, a founding member of Serie A in 1929, has been in lower tiers since 1958 and risks relegation from Serie C. This move follows House of Doge's previous foray into sports through a partnership with an IndyCAR racing team and aligns with its broader goal of expanding Dogecoin utility, especially as it pursues a Nasdaq listing via its merger with Brag House Holdings.
(Source：Cointelegraph)