House of Doge Acquires Italian Soccer Team
House of Doge, the corporate arm of the Dogecoin Foundation, has bought a majority stake in Italian soccer club US Triestina Calcio 1918.Summary
House of Doge, the corporate entity of the Dogecoin Foundation, has acquired a majority stake in US Triestina Calcio 1918, a team in Italy's Serie C, marking a significant intersection between digital assets and traditional sports.
The acquisition was executed alongside Brag House Holdings, House of Doge's publicly traded merger partner, which provided the necessary listed structure. The goal is to integrate Brag House's fan ecosystem with House of Doge's blockchain network, testing cryptocurrency-based ticketing and merchandise payments for the club. Marco Margiotta, CEO of House of Doge, stated the investment aims to prove that digital assets can drive real-world value and sustainable impact.
This move reflects a growing trend where crypto firms seek tangible footholds in regulated sectors to gain legitimacy and stable operations. Other examples include Tether increasing its stake in Juventus F.C. and Bitpanda partnering with Arsenal F.C. The deal also aligns with House of Doge's plan to go public via a reverse merger with Brag House Holdings.
(Source：BeInCrypto)