Coinbase Restarts UpOnly Podcast with $25 Million NFT Purchase
Coinbase purchased an NFT for $25 million, reviving the previously canceled UpOnly crypto podcast for eight new episodes.Summary
Coinbase has revived the popular, previously canceled crypto podcast UpOnly by purchasing a unique NFT for $25 million, which was the condition set by co-host Cobie for the show's return. The exchange overpaid the original joke asking price of $20 million by $5 million. The purchase, which grants Coinbase no advertising or creative control, has caused an uproar in the crypto community. This move is widely speculated to be a major public relations stunt, as it occurred while Coinbase was simultaneously dealing with intense technical difficulties and an AWS outage affecting its premium trading platform and Base network users. Despite the purchase, the podcast hosts retain the freedom to ignore or even mock Coinbase during their airtime, though the new season is set to launch.
(Source：BeInCrypto)