Gold, Not Bitcoin, Is Winning Over a New Generation of Investors in 2025

A significant shift is occurring where new investors, including those new to trading, are gravitating toward traditional safe-haven assets like gold and silver instead of cryptocurrencies like Bitcoin. This trend is evident globally, with younger generations in regions like the Middle East showing high first-time demand for investment-grade gold products like bars and coins, driven by inflation hedging needs. Online search data also reflects this, with "buy gold" searches outpacing "buy Bitcoin." While gold has hit record highs, Bitcoin has lagged, as its performance is now more tied to liquidity and risk sentiment than pure monetary debasement. Experts note that gold still represents a small portion of US household portfolios, suggesting room for growth, while central banks have also ramped up purchases. Conversely, crypto markets are described as being in a "wall of disbelief" phase, lacking the broad retail participation typically seen at cycle peaks.

(Source：BeInCrypto)