House of Doge takes big stake in old Italian soccer club currently in last place

House of Doge, the corporate arm of the Dogecoin Foundation, has acquired the largest equity stake in U.S. Triestina Calcio 1918, an Italian soccer club currently last in Serie C, through a merger partner, Brag House Holdings. This transaction is noted as the first time a European football club has integrated a cryptocurrency commercialization vehicle into its ownership structure. House of Doge plans to strengthen the club's operations and community initiatives with an immediate investment, exploring practical, fan-friendly cryptocurrency integrations like using crypto for tickets and merchandise. CEO Marco Margiotta stated the investment aims to bring the "spirit of Dogecoin directly into the fabric of the world's game."

(Source：The Block)