Bybit rebrands Web3 as Bybit Alpha to expand on-chain trading and boost DeFi access

Bybit has rebranded its Web3 division to Bybit Alpha, aiming to provide a faster and simpler on-chain trading experience directly from user accounts without requiring external wallet setup or gas fees. This rebrand underscores Bybit's strategy to integrate traditional finance (CEX) with decentralized finance (DeFi), promising smarter yield opportunities through upcoming products like liquid staking and CEX–DeFi arbitrage tools. This move follows Bybit's recent collaborations, such as integrating a tokenized money market fund with DigiFT and UBS, to better bridge conventional and on-chain financial activities.

(Source：Crypto Briefing)