Kraken Prop: Inside the Funded-Trader Program a $20B Exchange Built to Feed Its IPO Push
BeInCrypto
Kraken has launched "Kraken Prop," a retail, evaluation-based trading program integrated into its platform to drive user acquisition ahead of its planned IPO.Summary
Kraken has introduced "Kraken Prop," a proprietary-trading program developed following its acquisition of Breakout. The initiative allows traders to earn funded capital and keep up to 90% of profits after passing a skills evaluation, operating without the restrictive rules common in the sector. Strategically, this program serves as an acquisition funnel to increase platform engagement, bolstering Kraken's ecosystem as the exchange prepares for a potential public listing amidst a $20 billion valuation.
(Source：BeInCrypto)