China Forces FIFA Into a Huge World Cup Discount
BeInCrypto
FIFA settled a 2026 World Cup broadcasting deal with China Media Group for $60 million, significantly lower than its initial $300 million target.Summary
FIFA has reached an agreement with China Media Group for the 2026 World Cup broadcasting rights in mainland China for $60 million, a massive reduction from its original asking price of $250–$300 million. The deal, which also covers future tournaments, was finalized shortly before the event. The discount was driven by China Media Group's monopoly leverage, the poor timing of matches for Chinese viewers, and the Chinese men's national team's failure to qualify, which weakened domestic interest.
(Source：BeInCrypto)