LBank’s Muha Says Crypto Growth Now Runs on Culture, Identity, and Inclusion
BeInCrypto
LBank executive Muha explains that future crypto growth depends on building community through culture, shared identity, and inclusive user experiences rather than market cycles.Summary
In a recent discussion, Muha, the Head of Social, Community, and Partnerships at LBank, argued that crypto exchanges must move beyond relying on volatile market cycles for growth. He emphasized that building long-term user attachment requires fostering culture, shared identity, and a sense of belonging. By integrating viral intellectual properties like Punky and Nobody Sausage, LBank aims to engage both crypto-native users and newcomers through familiar cultural touchpoints. Additionally, the platform is evolving its interface to include social features, reflecting the desire for interactive, community-driven trading environments, with a primary focus on making the future of crypto more inclusive.
(Source：BeInCrypto)