Crypto.com’s high-rolling head of marketing to leave after almost six years
CoinDesk
Steven Kalifowitz, the CMO of Crypto.com who led major branding campaigns, is stepping down from his role effective June 30.Summary
Steven Kalifowitz, the Chief Marketing Officer at Crypto.com, is set to step down from his position on June 30 after nearly six years with the firm. Kalifowitz played a pivotal role in elevating the company from a simple application to a globally recognized brand, overseeing more than $1 billion in marketing expenditures. His major initiatives included the $700 million naming rights deal for the Crypto.com Arena and high-profile partnerships with celebrities like Matt Damon, as well as organizations such as Formula 1 and the UFC. Following his departure as CMO, Kalifowitz will transition into an advisory role for the company's CEO.
(Source：CoinDesk)