Meta’s USDC pilot shows how stablecoins could capture billions in creator payouts
Meta's USDC pilot on Solana and Polygon aims to streamline creator payouts, potentially capturing billions in the creator economy.Summary
Meta has launched a pilot program for creator payouts using USDC (USD Coin) on the Solana and Polygon blockchains, initially targeting creators in Colombia and the Philippines. This initiative leverages existing stablecoin infrastructure built by companies like Stripe and Circle, aiming to simplify cross-border payments for the rapidly growing creator economy, which Goldman Sachs estimates could reach $480 billion by 2027. The pilot allows eligible creators to connect compatible crypto wallets and receive USDC directly from Meta. While the infrastructure for stablecoin payouts is maturing, challenges like wallet complexity, network risks, and off-ramp fees remain hurdles for mainstream adoption. The success of Meta's pilot hinges on whether these friction points can be abstracted away, making stablecoin payouts as seamless as traditional payment methods, thereby potentially driving significant growth in real-economy stablecoin payments and a digital dollarization of internet labor income.
(Source：CryptoSlate)