How U.S. sports teams can launch their fan-token strategies right now
CoinDesk
New regulatory guidance from the SEC and CFTC clarifies that fan tokens are legally recognized digital collectibles and tools for U.S. sports teams.Summary
Following joint guidance issued in March 2026 by the SEC and CFTC, U.S. sports franchises finally have the regulatory clarity needed to launch fan-token programs. By classifying these tokens as digital collectibles and utility-focused digital tools rather than speculative investments, regulators have provided a framework that allows teams to build direct, participatory relationships with global fan bases. Drawing on successful models from European football, U.S. teams can now leverage tokens to offer exclusive experiences and voting rights, creating new revenue streams while deepening engagement during high-intensity periods like playoff runs.
(Source：CoinDesk)