Binance’s U.S. comeback bet: Expand beyond crypto trading — or fall behind

Binance.US, under new CEO Stephen Gregory, is strategizing a comeback in the U.S. crypto market by moving beyond basic trading. The plan involves expanding into derivatives and prediction markets to compete with rivals like Coinbase and Kraken, aiming to recover from a peak market share of 20% in 2022 to nearly zero currently. This expansion reflects an industry-wide shift towards diversified offerings as trading fees decline. Gregory emphasizes rebuilding trust with regulators and users through a robust compliance framework, independent operations, and a broader platform. The goal is to restore liquidity and competitiveness in the U.S. market, despite ongoing regulatory uncertainty and strengthened competition.

(Source：CoinDesk)