Australia Cracks Down on Gambling Ads as Prediction Markets Like Polymarket Remain Blocked
Australia is implementing stricter regulations on gambling advertisements across various platforms, while continuing to block prediction markets like Polymarket.Summary
Australia's Prime Minister Anthony Albanese announced significant restrictions on gambling advertising, effective January 2027, across television, radio, online platforms, and sporting venues. These measures aim to reduce exposure to betting promotions, particularly for children, with bans on ads during live sports broadcasts and limitations on ad frequency. Celebrities and athletes will also be prohibited from appearing in gambling promotions, and online ads will require user verification and opt-out options.
However, the reforms fall short of a complete ban, as recommended by a recent parliamentary inquiry. Concerns have been raised regarding donations from gambling companies to political parties, potentially influencing the scope of the regulations.
Notably, crypto-based prediction markets like Polymarket remain banned and blocked in Australia since 2025, classified as unlicensed gambling services, while US-regulated Kalshi has self-restricted Australian users. These platforms are unaffected by the new advertising rules, which primarily target licensed domestic operators.
(Source：BeInCrypto)