E-commerce giant Mercado Libre to Shut Down Mercado Coin
Cointelegraph
Mercado Libre is discontinuing its Mercado Coin loyalty program, requiring users to spend or convert their balances by April 17.Summary
Latin American e-commerce leader Mercado Libre is phasing out its Mercado Coin rewards program, which launched in 2022. Users have until April 17 to spend or sell their tokens via the Mercado Pago app, after which remaining balances will be automatically converted to Brazilian reals. While Mercado Coin is ending, the company continues to support crypto rewards through its Meli Dolar (MUSD) stablecoin. Additionally, Mercado Libre maintains a significant Bitcoin treasury, holding over 570 BTC as a long-term investment.
(Source：Cointelegraph)