Hedera deepens McLaren Racing tie with Council seat and digital collectibles push
Hedera has added McLaren Racing to its Governing Council to advance fan engagement and digital collectibles.Summary
Hedera has significantly deepened its partnership with McLaren Racing by welcoming the motorsports brand to the Hedera Council, its governing body where members hold equal voting rights. This council seat expands upon an initial January agreement focused on creating digital fan experiences tied to Formula 1 and IndyCar, including free-to-claim collectibles released during Grand Prix weekends through the 2026 season. The program has already launched with releases tied to the Australian and Chinese Grand Prix weekends, with more planned. McLaren's involvement provides Hedera with access to a massive global audience across over 180 countries, allowing them to test consumer crypto products on a mainstream sports platform. Furthermore, McLaren leadership is scheduled to appear at HederaCon in Miami Beach on May 4.
(Source：Crypto Briefing)