Animoca Brands invests in AVAX token, aims to expand Avalanche in Asia and Middle East

Animoca Brands has invested in AVAX, the native token of the Avalanche blockchain, and formed a partnership with Ava Labs to expand the Avalanche ecosystem. While the specific investment size was undisclosed, the collaboration will focus on deploying capital, exploring product integrations, and providing advisory support for projects building on Avalanche, particularly in real-world asset tokenization, entertainment, and digital identity.

The initial growth strategy targets Asia and the Middle East, leveraging Animoca Brands' established regional infrastructure and institutional relationships. Omar Elassar, Animoca Brands' head of global strategic partnerships, noted that Avalanche's scalable subnet architecture and EVM compatibility make it suitable for sovereign and institutional deployments. The partnership aims to support builders and boost adoption within the Avalanche ecosystem.

Currently, Avalanche's total value locked is significantly smaller than Ethereum's or Solana's, and its AVAX token ranks as the 26th largest cryptocurrency by market capitalization.

(Source：The Block)