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Avalanche’s business chief says crypto must grow up and solve real problems

CoinDesk
Avalanche's business chief, John Nahas, asserts that crypto must evolve into tailored business infrastructure solving real problems, not just chasing hype.

Summary

John Nahas, Avalanche's business chief, stated that the next phase for blockchain involves creating custom infrastructure for companies that addresses specific compliance, geographic, and operational needs, rather than relying on one-size-fits-all chains.

Nahas compared Avalanche's model to WordPress, emphasizing that businesses need to easily "spin up" sovereign blockchains (now called Avalanche L1s, formerly subnets) tailored to their requirements, such as privacy or specific fee structures. This shift moves Avalanche away from broad crypto narratives toward being "built for business" and embedded finance, aiming to help companies digitize revenue or cut costs.

He criticized much of the crypto industry for focusing on speculation and making "the token the product," arguing that durable business models require solving concrete customer problems. Nahas noted that while enterprise partners are interested, they are hesitant due to a lack of clear regulatory lines, suggesting clearer rules are needed to unlock institutional activity.

(Source:CoinDesk)