X (Twitter) Lifts Crypto Ad Ban, But With Strings Attached
X has removed cryptocurrency and gambling from its prohibited advertising list, allowing paid promotions under strict new disclosure rules.Summary
X (formerly Twitter) has reversed a previous policy by removing cryptocurrency and gambling from its list of prohibited industries for paid promotions. This change opens the door for influencers and Key Opinion Leaders (KOLs) to legally monetize crypto content, provided they adhere to new disclosure requirements outlined in the platform's Paid Partnership framework. All compensated promotions must now feature a "Paid Partnership" label, and influencers are responsible for ensuring compliance with regulations like the FTC's rules on endorsements. X's Head of Product, Nikita Bier, stated this aims to maintain content integrity and transparency. The update has elicited mixed reactions from the crypto community; while some welcome the legal path for marketing, others, like analyst Benjamin Cowen, fear it may enable undisclosed promotions and subsequent dumping by influencers, potentially leading to widespread bans if disclosure is not strictly followed.
(Source：BeInCrypto)