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Crypto social isn’t dead, it’s just changing hands

CoinDesk
Crypto social networks are evolving beyond replicating Web2 models, shifting towards social financial networks and new coordination mechanisms.

Summary

Recent leadership changes at Farcaster and Lens Protocol sparked debate about the future of crypto social media. While initial attempts to recreate traditional social platforms with blockchain technology struggled due to cold-start problems and a lack of compelling user experiences, the sector isn't failing—it's adapting. The focus is shifting from decentralized Twitter alternatives to “social financial networks” like prediction markets (e.g., Polymarket) that facilitate information and capital coordination. These networks offer unique advantages through blockchain technology, including digital ownership and programmable incentives. Emerging experiments, such as Moltbook—a social network for AI agents—demonstrate the potential for entirely new social dynamics. Crypto social is not disappearing but is redefining itself to leverage blockchain’s capabilities for novel forms of social coordination and value creation.

(Source:CoinDesk)