ETHZilla Surges on Rebrand to Forum in Tokenization Pivot
Cointelegraph
ETHZilla rebranded to Forum to pivot towards tokenization, causing its shares to climb over 13%.Summary
ETHZilla is rebranding to Forum Markets and changing its ticker to "FRMM" as it shifts its strategy away from holding a crypto treasury to focusing on tokenization. The company aims to connect traditional capital markets with blockchain infrastructure, believing the future involves institutional-grade, on-chain products backed by real assets. This pivot followed a significant drop in its stock price after an earlier move to hold Ether (ETH) during the crypto hype peak. ETHZilla's shares rose 13% on the announcement, recovering some losses, though they remain down over 20% year-to-date. The company has already begun tokenizing real-world assets, having issued a token tied to commercial jet engines.
(Source：Cointelegraph)