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ETHZilla stock climbs on Forum rebrand as firm pushes further into tokenized assets

The Block
ETHZilla, now renamed Forum, saw its stock rise as it pivots from an Ethereum treasury focus to tokenizing real-world assets.

Summary

Shares of ETHZilla climbed over 13% on Tuesday following its formal rebranding to Forum, signaling a strategic shift away from its initial focus as a publicly traded Ethereum accumulation vehicle. The company, which previously raised $565 million with early backing from Peter Thiel, has been adjusting its strategy due to the significant drop in Ethereum's value since it began accumulating in August. This pivot includes selling substantial amounts of ETH and expanding into real-world asset (RWA) tokenization, such as acquiring and planning to tokenize home loans and aircraft engines. Management now intends to drive future value through revenue and cash flow from its RWA tokenization platform, rather than crypto-centric metrics. Despite the stock being far below its peak, the rebrand and RWA focus appear to have positively impacted investor sentiment.

(Source:The Block)