From niche to $3 billion run rate: prediction markets eye $10 billion future, Citizens says

Prediction markets are rapidly growing beyond niche betting, reaching an annualized revenue run rate exceeding $3 billion, up from $2 billion in December, with U.S. bank Citizens projecting a potential $10 billion industry revenue by 2030. This growth is fueled by accelerating volumes, improved market structure, and early institutional engagement, mirroring the evolution of derivatives and digital assets. Platforms like Kalshi and Polymarket are attracting mainstream finance interest as they allow investors to hedge discrete event risks—like inflation or regulatory changes—more precisely than traditional proxy trades. Citizens analysts anticipate that institutional participation will initially focus on data and infrastructure, eventually leading to direct trading and growth in ancillary services like data and research.

(Source：CoinDesk)