Kalshi removes X affiliate badges after policy shift tightens promotion rules
Summary
Prediction market platform Kalshi has removed all affiliate badges from accounts on X (formerly Twitter) after X updated its paid partnership and promotional content rules to curb undisclosed advertisements, particularly those related to gambling and prediction markets. These badges previously signified formal, revenue-sharing partnerships between Kalshi and influencers. The move followed warnings from X's Head of Product, Nikita Bier, about undisclosed paid promotions tied to Kalshi, emphasizing that commercial relationships must be disclosed to maintain public trust. While Kalshi removed its badges, a major competitor, Polymarket, retains its badges following an official partnership announcement with X to integrate market data directly onto the platform.
(Source:The Block)