Popular burger joint Steak ’n Shake says bitcoin adoption boosted sales ‘dramatically’
CoinDesk
Steak 'n Shake reported a dramatic rise in same-store sales nine months after adopting bitcoin payments.Summary
Fast food chain Steak 'n Shake announced that its decision to accept bitcoin payments nine months ago has resulted in a "dramatic" increase in same-store sales. The company began accepting bitcoin via the Lightning Network in May of the previous year, initially seeing a 10% sales uptick and saving about 50% on processing fees. Bitcoin payments are routed directly into the company's Strategic Bitcoin Reserve, which is used to fund employee bonuses. Earlier this year, Steak 'n Shake added $10 million worth of bitcoin to its corporate treasury, viewing this as part of a self-reinforcing cycle of rising sales and crypto revenue flowing into the reserve. The chain also introduced a Bitcoin-themed burger in October.
(Source：CoinDesk)