Gen Z trusts code over bank promises
Gen Z and millennials trust crypto transparency far more than traditional financial institutions due to past failures.Summary
A study by OKX reveals that Gen Z and millennial consumers exhibit nearly five times more trust in crypto compared to their boomer counterparts, with one in five Gen Z/millennials expressing low trust in traditional finance (TradFi). This skepticism stems from growing up amid institutional failures like the 2008 crisis and subsequent policy instability, leading them to prioritize transparency and control over legacy promises. For Gen Z, trust is driven by platform security, the ability to verify systems on-chain, and direct asset ownership, contrasting with boomers who equate trust with regulatory oversight. The article concludes that banks are losing younger consumers not to crypto itself, but to a deficit of trust, and institutions must adapt by building products that offer the transparency and control digital assets provide to remain relevant.
(Source：CoinDesk)