Polymarket to let users wager on brand popularity and public opinion in Kaito AI tie-up
Polymarket is partnering with Kaito AI to launch "attention markets" for wagering on social media-driven metrics like brand popularity and sentiment.Summary
Prediction market platform Polymarket is collaborating with Kaito AI to introduce "attention markets," enabling users to bet on metrics derived from social media, such as brand popularity, trend mindshare, and public sentiment. Kaito AI aggregates data from platforms like X, TikTok, Instagram, and YouTube to quantify discussion volume ("mindshare") and tone ("sentiment"). Polymarket plans to roll out dozens of these markets starting in early March, aiming for thousands by year-end, covering domains from crypto to geopolitics. Kaito CEO Yu Hu suggested this approach could offer a more accurate measure of public opinion than traditional polling. This move occurs amid significant growth in the prediction markets sector, with Polymarket recording $7.66 billion in trading volume in January.
(Source：The Block)