Crypto’s Infrastructure Pivot: Inside BeInCrypto’s Executive Council

BeInCrypto's inaugural Executive Council, featuring leaders from Bitpanda, Dune, and Libertex, addressed the cryptocurrency industry's rapid transformation as it integrates into global financial infrastructure, moving beyond initial hype cycles. A key finding was the obsolescence of traditional performance marketing, as traffic declines and AI agents increasingly bypass paid content models. The discussion highlighted that future growth depends on understanding how information is consumed by both humans and autonomous AI systems. Key takeaways included crypto's move to the backend, AI agents acting as economic actors disrupting monetization, diversifying demographics due to mainstream adoption via traditional finance, and the persistent need for human-based trust signals over pure algorithms. Strategically, media must optimize content for AI consumption, diversify audience channels to reach new demographics, and prioritize editorial authority to build trust in the AI age.

(Source：BeInCrypto)