Is Google Stealing Your Traffic? An Interview with Alena Afanaseva, Founder and CEO of BeInCrypto
Alena Afanaseva of BeInCrypto advocates for long-term integrity over short-term hacks to combat Google's traffic shifts and AI scrutiny.Summary
In an interview, BeInCrypto Founder and CEO Alena Afanaseva discussed strategies for media sustainability amidst Google's evolving algorithms and the rise of AI. She stressed that long-term integrity, quality, and trust are paramount, outweighing short-term growth hacks. Afanaseva explained that BeInCrypto maintained stability during volatile periods by limiting low-quality press releases and upholding strict editorial rules, even turning down lucrative deals that compromised quality. She noted that recent Google updates scrutinize AI content and penalize practices like mislabeling press releases or embedding affiliate links in editorial content. For future visibility, especially within AI tools like ChatGPT, Afanaseva advises focusing on authority, credibility, and consistent high-quality content, viewing AI as a tool to support research rather than a replacement for human oversight.
(Source：BeInCrypto)