Crypto Press Releases Form a ‘Parallel News Market’ That Can Influence Prices, Study Shows

An analysis of nearly 3,000 crypto press releases published between June and November 2025 revealed that these distribution networks function as a 'parallel news market' capable of shaping sentiment and temporarily moving asset prices before verification occurs. The study highlighted that 62% of these releases came from high-risk (35.6%) or outright scam (26.9%) projects, contrasting sharply with traditional journalism which assesses credibility. Only 2% of releases covered substantive events like funding rounds or mergers; nearly half were product updates, and 70% contained significant marketing spin, using hyperbolic language. This content, amplified by syndication across numerous sites, can trigger retail investor activity and algorithmic trading bots, leading to short-term price movements based on perception rather than fundamentals. The key conclusion is that investors must treat press releases, especially from high-risk projects, as promotional material first, not validated news.

(Source：BeInCrypto)