Crypto.com launches OG prediction markets app as exchanges push deeper into event trading
Summary
Crypto.com has introduced OG, a new consumer prediction markets application tailored for the US market, operating under its CFTC-regulated derivatives arm. Initially focusing on sports events, OG plans to expand into markets related to finance, politics, culture, and entertainment, incorporating social features like leaderboards. A key distinguishing feature is its planned integration of leverage, aiming to be the first prediction markets platform to offer margin-based contracts. This launch follows recent sharp growth in Crypto.com's prediction markets business and reflects a broader industry trend, as major exchanges like Coinbase (via Kalshi) and Kraken also move into event trading, viewing sports as a high-frequency entry point for users.
(Source:Crypto Briefing)