Steak ’n Shake Adds $5 Million in Bitcoin Exposure, Deepening Bitcoin Commitment 

Steak ’n Shake has expanded its Bitcoin holdings by adding $5 million in notional value, furthering its self-described "burger-to-Bitcoin transformation." All Bitcoin-denominated sales are directed into its Strategic Bitcoin Reserve (SBR), which the company claims is a self-sustaining system designed to improve restaurant performance and grow its BTC reserves. This move follows a recent $10 million BTC exposure expansion announced earlier in the month. The restaurant chain began accepting BTC payments via the Lightning Network in May 2025, citing a 50% savings on processing fees and increased engagement from the Bitcoin community, which contributed to a more than 10% rise in same-store sales in Q2 2025. Furthermore, Steak ’n Shake has integrated Bitcoin into employee compensation, offering a BTC bonus, and has maintained a strong pro-Bitcoin stance in its marketing, notably after suspending a poll that suggested adding Ethereum as a payment option.

(Source：Bitcoin Magazine)