Sui Group (SUIG) charts new course for crypto treasuries with stablecoins and DeFi

Sui Group Holdings (SUIG), the only Nasdaq-listed company with an official tie to the Sui Foundation, is rebranding and pivoting its strategy to become a major economic player in the Sui blockchain ecosystem. Formerly Mill City Ventures, the firm's priority is now accumulating SUI tokens and building infrastructure to generate recurring yield for shareholders, aiming to increase its SUI holdings from nearly 3% to 5% of the circulating supply. The company is moving beyond simple SUI staking into a full operating model, highlighted by the upcoming launch of SuiUSDE, a native, yield-bearing stablecoin built in partnership with the Sui Foundation and Ethena, which will leverage Ethena's technology on a non-Ethereum network. Fees generated by SuiUSDE will largely flow back to Sui Group and the Foundation to buy back SUI or reinvest in Sui-native DeFi. Furthermore, Sui Group has secured a revenue-sharing agreement with Bluefin, a Sui-based perpetual futures DEX, establishing recurring revenue streams. Chief Investment Officer Steven Mackintosh believes this combination of SUI's deflationary structure and increased operating yields positions Sui Group for significant growth in SUI per share over the long term, offering public investors a stable way to access the ecosystem's growth.

(Source：CoinDesk)