Analog January has people worldwide quietly moving offline, and the biggest Bitcoin risk isn’t price volatility

The 'Analog January' movement, a digital-minimalism push encouraging less screen time, coincides with a volatile crypto market, leading some investors to prioritize offline custody for Bitcoin. Unlike most assets, Bitcoin's low-touch mode is a custody choice, allowing holders to self-custody in cold storage, which aligns with an 'anti-screen' store-of-value posture. This trend is supported by growing infrastructure, evidenced by the hardware wallet market forecast to reach $2.58 billion by 2031. Beyond attention management, security is a major structural driver for going offline; $2.2 billion was stolen in H1 2025, with 23% targeting individual wallets. Furthermore, high-net-worth investors face real-world threats like '$5 wrench attacks' where physical violence is used to extract seed phrases, pushing users toward multi-account wallets for distress scenarios. This combination of cultural reset and heightened physical security risk is making custody choices—whether through self-custody or regulated ETF wrappers—a critical operational decision, rather than just a price concern.

(Source：CryptoSlate)