Steak 'n Shake Says Bitcoin Stash Grew by $10 Million in Value

Fast-food chain Steak 'n Shake reported that its corporate Bitcoin treasury grew by a notional value of $10 million, stating that all Bitcoin sales are directed into this strategic reserve. The company claims that adopting BTC as a treasury asset has created a flywheel effect, boosting same-store sales, which subsequently increases their BTC holdings. Steak 'n Shake began accepting BTC globally in May 2025 and expanded into El Salvador in November 2025. This adoption is credited with significant sales growth, with same-store sales rising 11% quarter-over-quarter in Q2 2025 and 15% in Q3 2025, outperforming competitors like McDonald's and Taco Bell. This move follows a period where the company closed numerous locations between 2018 and 2025. An investor suggested that adopting BTC as a financial buffer can extend a business's endurance.

(Source：Cointelegraph)