American Burger Chain Makes $10 Million Bitcoin Purchase
Steak 'n Shake purchased $10 million in Bitcoin as part of its strategy to convert cash flow into a corporate cryptocurrency treasury.Summary
American burger chain Steak 'n Shake has acquired $10 million worth of Bitcoin, furthering its "Bitcoin-to-Burger" initiative launched in May 2025. This strategy involves accepting Bitcoin payments and converting operational cash flow directly into a corporate Bitcoin reserve, which management calls a "self-sustaining system." The company claims this pivot drove double-digit same-store sales growth in 2025, outperforming the industry. Steak 'n Shake has explicitly rejected adding Ethereum, reinforcing a Bitcoin-maximalist philosophy to attract a specific market segment. Furthermore, the chain now allows its 10,000 employees to receive a portion of their wages in Bitcoin, signaling confidence in the asset as a store of value.
(Source：BeInCrypto)