Crypto lender Nexo inks inaugural sponsorship deal for Audi’s new F1 team
The Block
Crypto lender Nexo has secured a multi-year partnership as the inaugural digital asset sponsor for the new Audi Revolut F1 Team.Summary
Crypto lender Nexo has announced a multi-year partnership with the Audi Revolut F1 Team, marking Nexo's first Formula 1 sponsorship and Audi's inaugural official digital asset partner as it enters F1 racing this year. Nexo co-founder Antoni Trenchev stated the partnership reflects a shared vision for the future, promising meaningful utility and premium experiences for a global audience. The four-year deal includes global activation through exclusive access, co-created content, and immersive brand experiences. This move follows Nexo's recent re-entry into the U.S. market after a regulatory exit in 2022. Other crypto firms like Crypto.com, Coinbase, and Stake also have significant partnerships within Formula 1.
(Source：The Block)