Paradigm leads $7.1 million seed round for attention market Noise ahead of Base mainnet launch

NYC-based startup Noise, which is developing an information platform focused on "attention markets"—placing bets on the long-term relevance of brands and trends—has raised $7.1 million in a seed funding round led by Paradigm. This funding follows a prior unannounced pre-seed round involving Figment Capital and Anagram, among others. Noise's platform complements prediction markets by measuring cultural cache over time, essentially acting as a filter for online noise. The platform, which launched a beta testnet last May attracting over 1,300 users, is preparing for a public launch on Coinbase's Ethereum Layer 2, Base, in the coming months. CEO Gabriel Perez Carafa noted that the fresh capital will fund continued development as they move beyond crypto-focused attention tracking. Unlike traditional prediction markets, Noise features continuous markets that track how trends evolve rather than offering binary outcomes.

(Source：The Block)