CoinFlip launches payroll-based crypto investing for workers

Digital asset company CoinFlip has launched a new workplace benefit enabling employees to invest in cryptocurrencies directly through payroll deductions, appealing to those favoring a gradual, cost-averaging approach. The program allows automatic purchases of assets such as Bitcoin (BTC), Ether (ETH), Solana (SOL), and stablecoins, with minimum allocations starting at $25 per pay period. This launch aligns with growing interest in portfolio diversification and follows similar moves by financial giants like Fidelity to integrate crypto into retirement accounts. The trend toward workplace crypto investing is also supported by recent policy discussions, including a directive from President Trump for federal agencies to review the treatment of alternative assets in 401(k) plans, potentially opening the $12.5 trillion US retirement market to digital assets.

(Source：Cointelegraph)