Robinhood (HOOD) leaning into advanced traders as crypto volatility reshapes user behavior

Robinhood is shifting its focus toward advanced cryptocurrency traders, a change driven by evolving user behavior during a volatile period for digital assets, according to Johann Kerbrat, head of crypto at Robinhood. While younger users often view dips as long-term buying opportunities, the platform is seeing increased activity from sophisticated users engaging in frequent trading and cost basis management. To support this segment, Robinhood has introduced advanced features such as tax-lot selection and custom cost basis options for crypto transfers, alongside routing trades through seven liquidity venues with fees as low as three basis points. This move aims to change the perception that Robinhood is only a starting platform, as the company now sees advanced traders moving to their platform from competitors. Robinhood plans further crypto expansion through international growth and infrastructure upgrades, prioritizing market share gain over fluctuating raw trading volume.

(Source：CoinDesk)