PwC Leaned Into Crypto After US Regulatory Shift

PricewaterhouseCoopers (PwC) decided to significantly increase its focus on crypto services after years of caution, prompted by a perceived friendlier regulatory environment in the US under new leadership and legislation like the GENIUS Act. CEO and senior partner Paul Griggs stated that regulatory rulemaking around stablecoins and the continued evolution of asset tokenization necessitate PwC's presence in the ecosystem. The firm, one of the "Big Four" accounting giants, now offers a range of crypto services including accounting, cybersecurity, wallet management, and regulatory advice to clients such as exchanges, traditional financial institutions, and governments. Griggs confirmed that PwC has been steadily expanding its digital assets arena resources over the past year. Furthermore, all other members of the Big Four—Deloitte, Ernst & Young, and KPMG—have also expanded their offerings in the crypto and blockchain space.

(Source：Cointelegraph)