Asia Morning Briefing: Data shows legacy media took a more balanced view of bitcoin in 2025
Legacy media coverage of bitcoin in 2025 became more balanced, shifting focus from environmental concerns to crime and infrastructure permanence.Summary
According to crypto intelligence platform Perception, legacy media's coverage of bitcoin in 2025 shifted to a more balanced tone, with neutral reporting outweighing negative stories, despite general crypto coverage becoming more negative in recent years. This shift was attributed to the exhaustion of earlier critiques, as environmental concerns faded, replaced by episodic reporting on crime and illicit use, which, while negative in isolation, did not frame bitcoin as structurally harmful. Key media moments in 2025 revolved around regulatory changes, the issuance of an executive order establishing a Strategic Bitcoin Reserve, price validation after a new high, and technical questions about quantum computing's impact on the blockchain. Perception noted that media attention in 2026 is expected to be dominated by Artificial Intelligence (AI), as bitcoin settles into a more normalized posture, resembling yesterday's disruptive threat rather than today's.
(Source：CoinDesk)