Can Blockchain Prove What’s Real Online Versus AI?
As AI-generated content floods the internet, blockchain technology is proposed as a solution to certify the origin and authenticity of real media.Summary
The proliferation of sophisticated AI-generated content is causing 'AI content fatigue' among users, leading to a growing demand for verifiable, human-made content, similar to a preference for 'organic' food over processed items. Experts suggest that simply labeling AI content is insufficient, as detection methods are easily circumvented. Instead, the focus is shifting to proactively certifying real content at the moment of creation. Blockchain technology, exemplified by startups like Swear, offers a solution by embedding a verifiable 'digital DNA' into media via a blockchain ledger, proving its origin and allowing any subsequent modification to be detected. While platforms are urged to provide tools for filtering AI content, the consensus is that the groundwork for authenticity must be laid now, before a significant, undeniable harm from manipulated media forces action.
(Source：Cointelegraph)