Polymarket shows stronger retention than most DeFi, wallets and exchanges
Cointelegraph
Polymarket's user retention significantly outperforms over 85% of sampled crypto projects, including DeFi, wallets, and exchanges.Summary
Data compiled by Dune and Keyrock reveals that Polymarket exhibits superior user retention compared to the vast majority of crypto platforms, outperforming over 85% of 275 sampled protocols spanning networks, DeFi, wallets, and trading apps. This sustained engagement is attributed to prediction markets being tied to real-world events like elections and sports, which create recurring reasons for users to return, unlike the short-term speculation common in other crypto applications. This dynamic is prompting major crypto entities, including Coinbase, Gemini, Phantom, and Bitnomial, to integrate or launch their own prediction market features to encourage habitual use among their user bases.
(Source：Cointelegraph)