Crypto’s ‘superapp’ race is on as industry enters aggregation era: Report
Crypto platforms are racing to become 'superapps' by aggregating services, shifting power from base protocols to user interface control.Summary
A report from Delphi Digital indicates that the cryptocurrency industry is entering an "aggregation era," where platforms are transforming into 'superapps' that distribute various services like trading, payments, and on-chain applications. This trend mirrors the Asian superapp model but must adapt to Western user experience preferences and clearer regulation. The real power is shifting to whoever controls the primary user interface where people log in and discover products. Binance is highlighted as pursuing a monolithic superapp strategy, integrating many functions into one interface. In contrast, Kraken is adopting a federated 'constellation' model, using specialized front-ends (like Inky and Krak) built on a shared infrastructure spine. Other major exchanges like Coinbase, OKX, and Bybit are also moving toward becoming distribution layers by bundling centralized trading with Web3 features. The ultimate stakes involve control over discovery for third-party apps and how regulators classify these consolidated platforms, determining who will serve as the default gateway for the next wave of crypto users.
(Source：Cointelegraph)