Tether Moves to Buy Juventus in Landmark Crypto Sports Deal

Tether has submitted a binding, all-cash proposal to acquire Exor's 65.4% controlling stake in Juventus Football Club, the most successful team in Italian football history. If accepted and approved by regulators, Tether plans a public tender offer for the remaining shares, fully funded by its capital, and commits to investing up to €1 billion to develop the club. This move signifies a major strategic shift for Tether, moving beyond stablecoin issuance into long-term capital allocation in elite global sports, which CEO Paolo Ardoino described as mirroring Tether's values of discipline and resilience. The acquisition would grant Tether control over a globally recognized brand, expanding its footprint into media and entertainment, unlike previous, less involved crypto sponsorships or fan token partnerships. This proposal follows Tether's recent expansion into regulatory recognition for USDT, equity tokenization exploration, and investments in AI and robotics, suggesting a broader diversification strategy.

(Source：BeInCrypto)