Bitcoin Coalition Pushes Back Against MSCI Proposal Targeting Bitcoin-Heavy Companies

Bitcoin For Corporations (BFC), along with member companies, formally challenged MSCI's proposed rule that would exclude companies from the MSCI Global Investable Market Indexes if digital assets constitute 50% or more of their total assets, specifically targeting those whose primary business is digital-asset treasury activity. BFC argues this proposal incorrectly redefines a company's primary business based on balance-sheet holdings rather than revenue-generating operations, abandoning MSCI's historical principle. The coalition cited three structural issues: basing classification on asset composition, singling out digital assets, and tying inclusion to volatile market prices. BFC urged MSCI to withdraw the threshold and adopt an operations-based, asset-class-neutral framework. Separately, Strive Asset Management, co-founded by Vivek Ramaswamy, also urged MSCI to reconsider, warning the rule is "unjustified, overbroad, and unworkable" and could create inconsistencies due to differing accounting standards. Companies like Strategy, which holds significant Bitcoin but operates software and credit programs, fear billions in passive fund outflows if excluded. MSCI is set to announce its decision on January 15, 2026.

(Source：Bitcoin Magazine)