Kalshi inks exclusive CNBC deal as prediction markets surge into mainstream media

Prediction market platform Kalshi announced an exclusive deal with CNBC to integrate its real-time prediction data across CNBC's TV, digital, and subscription channels. This follows Kalshi's recent partnership with CNN, highlighting the growing mainstream exposure for prediction markets, which also includes rival Polymarket partnering with Yahoo Finance and UFC, and Google Finance integrating data from both platforms. CNBC President KC Sullivan stated that Kalshi's data will complement their reporting, helping people stay informed. Starting next year, CNBC programs like "Squawk Box" and "Fast Money" will feature this data, showing shifting event forecasts. The sector is seeing significant growth, with Kalshi and Polymarket generating over $45 billion in cumulative trading volume this year, and both companies recently achieving high valuations.

(Source：The Block)