Sports apparel giant Fanatics launches prediction market with Crypto.com
Fanatics launched Fanatics Markets, a fan-led prediction market platform, in partnership with Crypto.com.Summary
Sports apparel giant Fanatics has launched Fanatics Markets, a new fan-led prediction market platform developed through a strategic partnership with Crypto.com. Similar to established platforms like Polymarket and Kalshi, Fanatics Markets allows users to trade contracts based on forecasts of real-world events. The launch is occurring in two phases: Phase one, which is live, covers sports, finance, economics, and politics. Phase two, slated for early next year, will expand coverage to crypto, stocks/IPOs, climate, pop culture, tech/AI, movies, and music. Crypto.com's North America derivatives subsidiary, CDNA, which is registered with the CFTC, will support the platform. Fanatics CEO Matt King stated the goal is to give fans a safe and rewarding way to engage with cultural and sporting moments. The launch coincides with a boom in the prediction market sector, evidenced by nearly $10 billion in combined November volume for Kalshi and Polymarket.
(Source：The Block)